FM Technical Profile: WEUP

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Station Name:
Transmitter Location:
[map] [street view] Approximately halfway between Moulton and Hartselle, south of Whites Dairy Road (CR-69), about a mile east of its intersection with Kirby Bridge Road in the Neel community.
Power (ERP):
11.5 kW
Antenna HAAT:
492 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
[Picture] Image of one of the station's bumper stickers.
[Studio] Google Photos images of the station's studio and signage.
[Studio] Street View imagery of the station's studios on Highway 53 in Huntsville.
Broadcast One, Inc.
The company LAWCO FM, Inc. was granted an original construction permit for this station in 1991, and signed it on in 1992, as a class A FM companion to their AM, WHIY.  The original calls were WXKI, and it simulcast the AM's mix of Classic and Contemporary Country music.  The transmitter site was located on the northeast side of Moulton to better reach the larger Decatur market. 

The station was sold to husband and wife insurance team Hundley Batts Sr. and Virginia Caples in 1999 for $775,000, along with the sister AM.  They flipped both stations, and this one took on the heritage WEUP calls and
Hip-Hop format from AM 1600 in Huntsville. 

In 2000, the station signed on an upgraded, bigger signal from the present-day tower site southeast of Moulton.  Marketed as "103-EUP" the station simulcast with several other Tennessee Valley AM and FM signals to fully reach the entire Huntsville market. 

Long owned by Huntsville insurance team Hundley Batts, Sr. and Virginia Caples, ownership was transferred to their company, Broadcast One, Inc., in March 2019 after the death of Caples.