FM Technical Profile: WEUP
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- Station Name:
view] Approximately halfway between Moulton and Hartselle,
south of Whites Dairy Road (CR-69), about a mile east of its
intersection with Kirby Bridge Road in the Neel community.
- Power (ERP):
- 11.5 kW
- Antenna HAAT:
- 492 feet
- 60 dBu protected
map, from the FCC.
Image of one of the station's bumper stickers.
Google Photos images of the station's studio and signage.
Street View imagery of the station's studios on Highway 53 in
- Broadcast One,
- The company LAWCO FM,
Inc. was granted an original construction permit for this station in
1991, and signed it on in 1992, as a class A FM companion to their AM,
WHIY. The original calls were WXKI, and it simulcast the AM's
mix of Classic and Contemporary Country music. The transmitter
site was located on the northeast side of Moulton to better reach the
larger Decatur market.
The station was sold to husband and wife insurance team Hundley Batts
Sr. and Virginia Caples in 1999 for $775,000, along with the sister
AM. They flipped both stations, and this one took on the
heritage WEUP calls and Hip-Hop format
from AM 1600 in Huntsville.
In 2000, the station signed on an upgraded, bigger signal from the
present-day tower site southeast of Moulton. Marketed as
"103-EUP" the station simulcast with several other Tennessee Valley AM
and FM signals to fully reach the entire Huntsville market.
Long owned by
Huntsville insurance team Hundley Batts, Sr. and Virginia Caples,
ownership was transferred to their company, Broadcast One, Inc., in
March 2019 after the death of Caples.