AM Technical Profile: WERM
view] In Fairhope, at the corner of CR-3 (S Section Street)
and Pecan Avenue.
view] Dumaine Road, off Conception Street Road, near I-165.
- Power (ERP):
- Day: 1 kW
- Night: 42 watts
STA: 1 kW from WERM-AM
tower in Mobile.
- Day and night:
0.5 mV/m Daytime
Groundwave Service Contour from the FCC's
Fairhope Courier article
on the station relocating its studios to downtown Fairhope and the
coverage issues they encountered from moving the transmitter site to
Edited aircheck. Features jingles, lots of automation screwups
including doubled audio and dead air, canned weather/temperature
announcements; no local commercials aired during this hour. 6'32",
6.6 MB, M4A (AAC) format. (05-15-2016)
- Owned by
Eternity Record Company, LLC
- For the history
of the station that now occupies this frequency, see WABF.
- This frequency was
allocated to Fairhope when a new construction permit was issued to
Price Broadcasting Corporation, Inc., in December 1958. Before
the station went on the air, the license was transferred to Eastern
Shore Broadcasters, Inc in early 1961. That company was headed
by J. Dige Bishop of Andalusia, who owned a chain of stations and
cable systems in south Alabama, including WJDB in Thomasville and WCTA
The station signed on in the summer of 1961, as a 1 kW directional
daytimer, utilizing a two tower array located behind the home that was
converted to a studio, which was located at the corner of Pecan Avenue
and Section Street just south of downtown Fairhope. While it
primarily programmed to the growing Eastern Shore, the signal also
reached Mobile. The company spawned an FM companion, WABF-FM, in
1966, which duplicated the AM's programming early on. During the
70's, the station carried a mix of rock and country music.
By the mid-70's, the station had transitioned to a Middle-of-the-Road
(MOR) music format, with talk programming mixed in. The license
was sold to Bee Cee Broadcasting in the spring of 1978. They
flipped the format to Adult Contemporary in the mid-80's, but it was a
struggle against FM competition, so the format was changed to Big Band
and Standards music by the early 90's. Bee Cee
Broadcasting transferred the license to Jubilee Broadcasting Company,
Inc. in 1992 for $350,000. Around this time, the station added
its first nighttime service, gaining a non-directional 64 watt signal
that covered Fairhope's core area. The station's license was
transferred to Gulf Coast Broadcasting in 1999.
- The directional
system was scrapped in 2001.
It was announced in February 2016 that the station was to be sold to
Eternity Records Company, who already owned 1480 WERM in
Mobile. The sale price was $105,000. In April 2016, the
station filed a Special Temporary Authority request with the FCC,
citing the loss of the transmitter site, and requesting to operate
with 1,000 watts temporarily from the WERM (former WABB) tower in
Mobile. The request was granted but limited to 250 watts,
which resulted in less than optimal coverage of Fairhope, which was
over 17 miles away and on the other side of Mobile Bay.
Plans were formulated to employ a directional antenna system from
the 1480 WERM site in Mobile to adequately serve Fairhope, the city
of license of this facility. However, due to reasons unknown,
the directional setup idea was dropped. The station has run on
an ongoing series of renewed STAs up through the end of 2018, one of
which involved a longwire operated off Twin Beech Road in Fairhope.
While operating the longwire, the station's old studio and tower
were taken down; the studios moved to a new space on Church Street
in downtown Fairhope at this time. With the temporary
operations bringing a lot of coverage headaches, Eternity decided to
swap the formats of 1480 WERM and 1220 WABF in February of 2017.
1480's Gospel programming moved here, and 1220's Standards/Soft
Oldies moved to 1480.
The call sign here changed to WERM in January 2018.
Eternity filed an application to make the 1480 WERM tower their
permanent home for both stations, but with non-directional operation
for this signal, in July 2018. That filing was held up due to
a technical deficiency by the FCC, and it remains unresolved as of