AM Technical Profile: WELO
- Classic R&B, Soul
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eye]Just east of the interchange of US-278 (Martin Luther King
Jr. Drive) and S Eason Boulevard in the southeastern part of Tupelo.
- Power (ERP):
- Day: 770 watts
- Night: 95 watts
- Day and night:
0.5 mV/m Daytime
Groundwave Service Contour
from the FCC's Public Files
Owned by JMD, Inc.
- This station dates back
to May of 1941 on 1490 kHz with the WELO calls. The station
moved to 580 with 1 kW sometime in the late 50's. Elvis Presley
was heard in his very early days on the "Singin' and Pickin'
Hillbilly" program, which was hosted by another famous Mississippian,
Carvel Lee Ausborn, better known to blues fans as Mississippi
Slim. In 1979 the station license was transferred to San Dow
Broadcasting. The WELO calls have almost always been
here; for a few months in 1987 the station had the WWPR calls (format
of the time is unknown.) Earlier in the 21st century the format
was adult standards fed by the Music Of Your Life network. More
recently, the format was classic country as "Miss AM", contrasting the
contemporary country on Miss FM (WWMS in Oxford). Later still,
the format has flipped to classic R&B and soul under the ownership
of JMD, Inc, which appears to have occurred sometime in May of
2012. The station is now known both as "The Pulse of Tupelo" and
"Tupelo's Heart and Soul".