AM Technical Profile: WEBY
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- Sports Talk
eye] Day: Site just south of I-10 and FL-281 (Avalon
Boulevard). Co-located with WPNN.
[street views: one
eye] Night: Off Printers Alley in Milton, just west of Ward
Basin Road. This is the old day & night site before the
- Power (ERP):
- Day: 25 kW
- Night: 79 watts
- Day: 2 towers,
directional to the west in a squashed circular pattern, with no
minor lobes elsewhere. [pattern
- Night: 1 tower
Groundwave Service Contour
from the FCC's Public Files
RDS display image for translator W256DL Milton, as seen on a Mazda
OEM car stereo screen. From December 2018.
RDS display image for translator W256DL Milton, as seen on a Hyundai
OEM car stereo screen. From May 2023.
// W256DL Milton (Pensacola), FL
- This station goes
back to 1954, when C. W. Maypoles put the station on the air on with
1 kW of power as a dayimer. The original call sign was WEBY,
although it has not always had those calls through its long
history. By the early 1960's, the station was running 5 kW and
had picked up Mutual Broadcasting Service affiliation. In 1964
they spawned WXBM on the FM dial and were running a full service
format with country music on the AM, and pretty much country 24/7 on
the FM. By 1970 the AM too had gone at least 50%
country. In 1972 the station lost
license for failing to provide equal time after an on air
personality editorially attacked another person.
The frequency remained vacant until a permit for a new station was
issued; that was to be WFGS, licensed to Milton and still as a 5 kW
daytimer. The station eventually returned to the air at some
time in 1978, from the current nighttime site off Ward Basin
Road. By 1982 it was WSWL, owned by Bright Horizons
Productions, Inc., and running a news/talk format with CNN
news. The station was acquired by Wave Broadcasting, Inc. in
1983, and changed the calls to WAVX but kept the news/talk going.
The station was sold to No. 1 Broadcasting in 1985. They
changed the calls back to WEBY and launched an oldies/nostalgia
format. It was likely around this time that the station picked
up its first ever nighttime service, with 79 watts of
non-directional power. They went back to news/talk in the
mid-90's. Current owners Spinnaker License Corp. bought the
station in 2002.
On May 25th, 2006 the station began broadcasting from a
new day tower site, with more power. The construction permit
that appeared at the start of September 2011 appears to modify some
minor parameters of the day site but leaves most of the data and
coverage unchanged. In July 2012 the station's signal was
interrupted by a grass fire that melted some of their transmission
cables. The fire was started by a farmer's tractor in a nearby
field. The station ran on an STA through July 2013. Also
in July 2013, another construction permit appeared that knocked the
day site down to two towers from three, with no other obvious
changes beyond that. The 2 tower facility went on the air in
July of 2014.
The station received a permit to construct a new FM translator in
Pensacola in late January, 2018. The station entered into a
time brokerage agreement with ADX Communications of Pensacola in
December of 2017, and in early April 2018 it was announced that ADX
would be acquiring the station for $300,000 and moving the talk
programming from WNRP 1620 to this facility.
The translator was reported on air testing in mid-May 2019.
Only a few months after gaining the FM translator, ADX began
simulcasting the station with WNRP, ending WEBY's own talk shows in
the process. In mid-August 2019, WEBY and its translator
became the new home for Sports Talk "ESPN Pensacola".