FM Technical Profile: WDXX

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Station Name:
Dixie 100
Transmitter Location:
[map] [street view] On AL-140 (River Road), southeast of Selma, between CR-316 and CR-308.
Power (ERP):
50 kW
Antenna HAAT:
492 feet
Other Information:
60 dBu protected contour map, from the FCC.
WDXX-FM | Dixie Country Legends | The New The Known
WDXX-FM 100.1
More Information:
[Street View] Of the studio building on Lauderdale Street in Selma.
// WINL Demopolis
Broadsouth Communications
This station dates back to October of 1965, when Talton Broadcasting, owners of WHBB 1490, put the station on the air as a 3 kW Class A.  The original calls were WHBB-FM.  From the beginning until 1975, the station's transmitter was co-located with the AM at 1326 10th Avenue in Selma (this section of roadway no longer exists!).  The studios were also with the AM, at 28 Broad Street then 310 Broad Street in downtown Selma.  The format early on was a contemporary, personality-oriented easy listening format.  In 1967 the station began transmitting a Secondary Communications Authorization (SCA) channel at 67 kHz, although it's unknown what the programming was.

On January 1st 1969 the calls changed to WTUN and the station picked up a country format as "100 Tun".  The studios moved to 505 Lauderdale Street in 1972.  In 1975, the transmitter was moved to a site off Landline Road, near the intersection of Sunny Lane west of Selma. 

The station flipped to an Adult Contemporary music format as "Magic 100.1" in 1984.  It lasted until 1989, when the station flipped to a Young Country music format and became "Dixie 100".  Shortly after the music flip, the station was granted a permit to increase power to 50 kW from the transmitter site behind Walmart, near the intersection of Marie Foster Street and Highland Avenue, co-located with WHBB.

In the summer of 2012 the station received a construction permit that moved the transmitter location from in Selma to a site southeast of Selma, ostensibly for better coverage of the Montgomery market.  The owners built a studio in Montgomery and promised a changed at the start of August 2012, but that came and went with nary a peep.  It wasn't until noon on 26 August 2012 that the station flipped from its longtime country format to a wide-ranging variety hits setup as "Fusion 100.1".  The new format also came with Alabama Crimson Tide Football for the Selma and Montgomery areas.  The Tide must have been unhappy with the rimshot-quality coverage in Alabama's capitol city, as they quickly added WXFX to their lineup.  On 7 October 2013 the owners ended the Fuzion format and returned to their old format and branding, back as country "Dixie 100". 

Broadsouth is also LMA'ing three stations in Demopolis from Westburg Broadcasting; this station is being simulcast on WINL in Linden.

On 12 January 2023, a tornado struck the central business district and surrounding areas of Selma, doing extensive damage to the station's studios and transmitting equipment.  The station is currently off the air while assessing the damage.  The station was able to return to the air, along with AM sister WHBB, after just a few days.