FM Technical Profile: WDJR
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- Station Name:
- 96.9 The Legend
- Classic Country
view] Near the WTVY-TV tower in rural Holmes County, Florida,
just west of the Bethlehem community. West of FL-177 on
- Power (ERP):
- 100 kW
- Antenna HAAT:
- 1,037 feet
- 60 dBu protected
map, from the FCC.
PS-969 THE LEGEND
1.5 kW @ 591 feet. 60 dBu protected
map, from the FCC.
Street View imagery of the Gulf South studios on US-231 in Dothan.
- Gulf South
- Originally singed on 1968 in as WIRB-FM (WIRegrass
Broadcasting) to a simulcast of WIRB,
which is no longer on the air, in Enterprise. The early 1970's
format was mellow rock, with a lean towards AOR and progressive rock
at night. By 1977 was known as "B 97" with a straight up Top 40
format sound. The calls changed in the fall of 1979 to WLHQ and it
became "Q 97", with a format that edged back towards rock as the
decade progressed. Later in the decade was mainstream CHR
(Contemporary Hit Radio).
- Changed to WDJR in 1989, with a "96-9, WDJR" slogan
and classic leaning AOR with a wide playlist. In 1991 the classic
rock was dropped and the station went after a younger audience with
a more metal sound and "The Monster" as a slogan. The station went
to ABC's classic rock satellite format in November 1991 after jocks
were laid off. During this period, the station simulcast with
its AM sister, before that station signed off for good in 1992.
- In February 1992 the station held a publicity
stunt, going classical for a weekend as "Classical 96.9", then "All
Garth Brooks" for a week — "The whole Garth, nothing but the Garth,"
the GM was quoted as saying, "Garth Brooks is coming out with a new
album, that'll increase our record library by 25%!"
- After that week of Garth Brooks music, the station
went to a Contemporary Country format.
- Station owners Gulf South bought crosstown rival
WTVY in 2011. It was reported that the WDJR staff were to
moving to WTVY and a new format would debut on WDJR in the new year,
after Christmas music debuts on 5 December 2011. The new
format, adult contemporary as "Mix 96.9" actually debuted right
after Christmas 2011.
- The station dropped the popular KW & Wendy
morning show in mid-September, 2014, a portend of things to
come. On 1 October 2014, the station dropped the Mix format
with no warning and flipped to classic country as "Country Legends
96.9". The change appears to have been made in extreme haste,
as the old Mix 96.9 website stayed up, and the RDS data broadcast
showed the Mix 96.9 name and information several weeks after the
flip. In November 2014 the station was approved to change City
of License from Enterprise to Hartford, part of a series of
Dothan-metro moves that will culminate in one Dothan station
relocating to Montgomery.