FM Technical Profile: WDJR

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Station Name:
96.9 The Legend
Classic Country
Transmitter Location:
[map] [street view] Near the WTVY-TV tower in rural Holmes County, Florida, just west of the Bethlehem community.  West of FL-177 on Pinestraw Alley.
Power (ERP):
100 kW
Antenna HAAT:
1,037 feet
Other Information:
60 dBu protected contour map, from the FCC.
PS-96.9 the LEGEND
Text-BJ Kelly in the Mornings
AUX: 1.5 kW @ 591 feet. 60 dBu protected contour map, from the FCC.
More Information:
[Studio] Street View imagery of the Gulf South studios on US-231 in Dothan.
[Image] RDS display from an OEM Mazda radio, from February 2021.
Gulf South Communications
Originally singed on 1968 in as WIRB-FM (WIRegrass Broadcasting) to a simulcast of WIRB, which is no longer on the air, in Enterprise. The early 1970's format was mellow rock, with a lean towards AOR and progressive rock at night. By 1977 was known as "B 97" with a straight up Top 40 format sound. The calls changed in the fall of 1979 to WLHQ and it became "Q 97", with a format that edged back towards rock as the decade progressed. Later in the decade was mainstream CHR (Contemporary Hit Radio).
Changed to WDJR in 1989, with a "96-9, WDJR" slogan and classic leaning AOR with a wide playlist. In 1991 the classic rock was dropped and the station went after a younger audience with a more metal sound and "The Monster" as a slogan. The station went to ABC's classic rock satellite format in November 1991 after jocks were laid off.  During this period, the station simulcast with its AM sister, before that station signed off for good in 1992.
In February 1992 the station held a publicity stunt, going classical for a weekend as "Classical 96.9", then "All Garth Brooks" for a week "The whole Garth, nothing but the Garth," the GM was quoted as saying, "Garth Brooks is coming out with a new album, that'll increase our record library by 25%!"
After that week of Garth Brooks music, the station went to a Contemporary Country format.
Station owners Gulf South bought crosstown rival WTVY in 2011.  It was reported that the WDJR staff were to moving to WTVY and a new format would debut on WDJR in the new year, after Christmas music debuts on 5 December 2011.  The new format, adult contemporary as "Mix 96.9" actually debuted right after Christmas 2011. 

The station dropped the popular KW & Wendy morning show in mid-September, 2014, a portend of things to come.  On 1 October 2014, the station dropped the Mix format with no warning and flipped to classic country as "Country Legends 96.9".  The change appears to have been made in extreme haste, as the old Mix 96.9 website stayed up, and the RDS data broadcast showed the Mix 96.9 name and information several weeks after the flip.  In November 2014 the station was approved to change City of License from Enterprise to Hartford, part of a series of Dothan-metro moves that will culminate in one Dothan station relocating to Montgomery.