FM Technical Profile: WDBT
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- Station Name:
- The Voice of the
- Talk, News
On CR-9 just south of the Newton city limits.
- Power (ERP):
- 25 kW
- Antenna HAAT:
- 701 feet
- 60 dBu protected
map, from the FCC.
PS-NEWS TALK 103.9
Text-NEWS TALK 103.9
- HD-2: Adult
// W299BX Dothan, AL
Image of a radio's display showing the generic album art and missing
PAD data for the HD-2 subchannel as of May 2018.
Street View imagery of the Gulf South studios on US-231 in Dothan.
- Gulf South
- Started out as
WNER in 1989, when it was owned by Wesley R. Morgan. The
station was sold in 1990 to Sunrise Broadcast Corp, and the calls
changed to WQLS. The station went through several more ownership
changes and wound up under Jimmy Jarrell, who changed the calls to
WJRL. Under Jarrell the station had a classic country music
format, as "Real Country 103.9". In 2002 the station was sold
to Styles Broadcasting, who later became Magic Broadcasting.
In 2004 the station had a stint as classic rock, "Thunder 103.9"
which lasted a few years until the flip to adult hits "My 103.9".
licensed to Fort Rucker, then changed COL to Ozark. As of
March 2009 has a CP to change back to Fort Rucker for some
reason. On April 1nd 2009 the station began
stunting with AC/DC's "For Those About To Rock", then flipped to a
rock-based format the next day as "The Edge". Officially
re-re-licensed to Fort Rucker in early May 2009. By October,
the station was doing sports with ESPN programming.
Fast-forward to September 2010 and rumors are again circulating that
the station will return to rock at some point. Those rumors
proved to be true as rock debuted (for the second time) on the 3rd
of September, 2010. Formerly a Magic Broadcasting property, it
was sold in 2011 to Alabama Media in a complicated deal involving
Gulf South Broadcasting. Members of the Holladay family are
involved in both Gulf South and Alabama Media. Around the
third week of January 2013 the rock format migrated over to WLDA,
which formerly was urban "The Beat" and WJRL went silent.
Shortly thereafter the WJRL calls moved to 100.5 and this station
took the WLDA calls.
- WLDA is
being reported back on the air with an all-Garth Brooks stunting
format as of early March 2014. In November 2014 the station
was able to secure a permit to change from a class C3 to a C2 as
part of a series of moves involving other Dothan radio
stations. This will allow a height increase, which will
benefit coverage of the Wiregrass region. As of February 2015
the stunting is over but it's unclear exactly what the new format
- As part of a shuffle of
Dothan area radio stations, this frequency took on the news/talk
format and calls of 93.7 WDBT on 12 October 2015. 93.7 MHz
became WLDA and went silent in preparation to move to 93.5 MHz from a
site near Montgomery. Andalusia's WAAO swapped from 103.7 MHz to
93.7 MHz as part of this change. One benefit to the station from
all this shuffling was the ability to boost the coverage area after
all the other changes were made, in the fall of 2016.
The station appears to have added HD digital broadcasting in the
winter of 2018, and in May it was observed to be running a second
channel what what appeared to be a general hits format of music,
possibly filler until something else launches. That "something
else" was an Adult Contemporary format to go up against WOOF-FM, which
launched in March 2019 as "Music 107.7", airing on translator W299BX
in Dothan, which had previously been relaying local AM WARB, which is
owned by another Holladay family member.