AM Technical Profile: WCRL

Classic Hits
Transmitter Location:
[map] [bird's eye] [street view] On 2nd Avenue East (AL-75) east of downtown, on the north side of the highway.
Power (ERP):
Day: 2.5 kW
Night: 64 watts
1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
// W237DH 95.3 Cleveland, AL
// W234DI Douglas, AL (CP)
Owned by Our Town Radio, Inc. (Robbie McAlpine)
WCRL first began broadcasting in 1952 and was originally owned by the Blount County Broadcasting service under Luther Daniel Bentley, Jr.  WCRL has played some form of oldies music since at least the mid 90's, maybe earlier.  The station passed to Luther D. Bentley, III in 2002.
WCRL had been the AM counterpart of FM country outlet WKLD, which came on in 1968.   In 2008 the FM station was sold to Great South Wireless, which in 2009 moved the station to the Huntsville market.  Before leaving Oneonta, the AM and FM simulcast the morning program. Shortly before the FM's shutdown, it simulcast WCRL fulltime.  WCRL may have dropped oldies for a regional Mexican format sometime in the late 90's or early 2000's, but went back to satellite fed oldies afterwards.
As of March 2009 it is reported that WCRL is being heard on FM again, this time via translator W237DH on 95.3 MHz.  The translator was previously carrying WKLD in the Cleveland area, but has since been relocated to Oneonta, with a bigger signal.  The station carried the satellite-fed "Timeless Favorites" until its demise on February 14th 2010, then aired what sounded like a taped version of the same format.  They changed over to a mix of soft oldies and country music the next day, and eventually went to all oldies for a while, tweaking again in 2012 to a more classic hits-oriented approach.  That same year, ownership passed from the Bentley family's Blount County Broadcasting to a company called Our Town Radio, Inc.  Under Our Town, ownership passed from Mark Sims to Robbie McAlpine in 2015.

The station won a permit for a second translator in May 2018, licensed to Douglas, near the Snead community, on 94.7 MHz.