AM Technical Profile: WCRL
- Classic Hits
view] On 2nd Avenue East (AL-75) east of downtown, on the
north side of the highway.
- Power (ERP):
- Day: 2.5 kW
- Night: 64 watts
- 1 tower
Contour from the
FCC's Public Files
- // W237DH 95.3
// W234DI Douglas, AL (CP)
Owned by Our Town Radio, Inc. (Robbie McAlpine)
- WCRL first
began broadcasting in 1952 and was originally owned by the Blount
County Broadcasting service under Luther Daniel Bentley, Jr.
WCRL has played some form of oldies music since at least the mid
90's, maybe earlier. The station passed to Luther D. Bentley,
III in 2002.
had been the AM counterpart of FM country outlet WKLD, which came on
in 1968. In 2008 the FM station was sold to Great South
Wireless, which in 2009 moved the station to the Huntsville
market. Before leaving Oneonta, the AM and FM simulcast the
morning program. Shortly before the FM's shutdown, it simulcast WCRL
fulltime. WCRL may have dropped oldies for a regional Mexican
format sometime in the late 90's or early 2000's, but went back to
satellite fed oldies afterwards.
- As of
March 2009 it is reported that WCRL is being heard on FM again, this
time via translator W237DH on 95.3 MHz. The translator was
previously carrying WKLD in the Cleveland area, but has since been
relocated to Oneonta, with a bigger signal. The station
carried the satellite-fed "Timeless Favorites" until its demise on
February 14th 2010, then aired what sounded like a taped
version of the same format. They changed over to a mix of soft
oldies and country music the next day, and eventually went to all
oldies for a while, tweaking again in 2012 to a more classic
hits-oriented approach. That same year, ownership passed from
the Bentley family's Blount County Broadcasting to a company called
Our Town Radio, Inc. Under Our Town, ownership passed from
Mark Sims to Robbie McAlpine in 2015.
The station won a permit for a second translator in May 2018,
licensed to Douglas, near the Snead community, on 94.7 MHz.