FM Technical Profile: WCPR

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Station Name:
97 CPR
Modern Rock
Transmitter Location:
[map] [street view] Off Poleyard Road, west of US-49 south of Saucier.
Power (ERP):
50 kW
Antenna HAAT:
466 feet.
Other Information:
60 dBu protected contour map, from the FCC.
97.9CPR [song/artist]
Text-Now playing [song by artist] on 97.9 CPR ROCKS
More Information:
Telesouth Communications
This frequency is one of the newer FM allocations on the Mississippi Gulf Coast, an 80-90 docket allocation assigned to Wiggins.  Originally a class A that would only cover Wiggins and not much else, it was first assigned the WPHF calls in 1990; they were changed to WOTC later that same year.  The station did not actually sign on, however, until early 1993, when White Broadcasting put it on the air as "US 98", WUSD, with a Country format.  It launched with 50 kW of power to reach the beach cities.

In 1995, the station flipped to Alternative Rock as "97-9 CPR" and the WCPR call letters.  One year later, it was sold to Gulf Coast Broadcasting for $1.65 million. They later had the city of license changed to D'Iberville.  Triad Broadcasting (Monterey Licenses) acquired the station and its Gulf Coast stablemates in 1999. 

The station has maintained some flavor of rock since 1995; first it was Alternative, then Adult Rock, later Active Rock, and into the 21st century, Modern Rock.

The station was sold, along with most of the rest of the Alpha Media cluster in Biloxi, to Telesouth Communications for $2.5 million in December 2018.