AM Technical Profile: WCOA

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Talk, News
Transmitter Location:
[map] [bird's eye] Hollywood Street, just south of Massachusetts Avenue in the Scenic Terrace neighborhood of Pensacola.
Power (ERP):
Day and night: 5 kW
Day: 1 tower
Night: 3 towers, directional ESE towards Pensacola.  [pattern - PDF]
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[Studio] Street View imagery of the Cumulus Pensacola stations' studios off Marcus Pointe Boulevard in the Brent community.
Owned by Cumulus Broadcasting LLC
// W285FY Pensacola, FL (CP)
Came on the air way back in February 1926. In the 30s it was broadcasting from the San Marcos Hotel on Palafox Street, now demolished.  WCOA (Wonderful City Of Advantages) has been, if anything, consistent. They celebrated their 65th anniversary with the same calls… The format was always adult-oriented middle-of-the-road with heavy personality, lots of network presence and play by play sports. There were only two minor changes all this time: the network affiliation changed from NBC to CBS and the music eliminated in favor of all news and talk in the early 90's. WCOA-FM (now WWRO) grew out of this station and the AM's sister station today.  History and a few pictures are available on the station's website.

In June 2018 the station was granted a construction permit for a new FM translator on 104.9 MHz, located west of Cantonement.