AM Technical Profile: WBSR

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Transmitter Location:
[map] [bird's eye] [street view] In the Kupfrian Park area of Pensacola, at the corner of FL-292 (N Pace Boulevard) and W Moreno Street.
Power (ERP):
Day and night: 1 kW
1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[Article] Pensacola News-Journal article on the sudden shutdown of the station's ESPN sports format at the end of May 2017.
[Video] YouTube video compilation of various local news reports on the "demise" of the station in 1985, when the owners of WMEZ bought the station out and shut it down (temporarily).  Features vintage news reports from WJTC and WEAR.
[Video] YouTube video with slideshow of vintage WBSR memorabilia and an aircheck of Jerry "Big Daddy Rabbit" Ray from 1970.
Owned by Easy Media (Daniel Brewer)
// W266AL Pensacola, FL
// WOWB Jay, FL
Came on around 1946.  WBSR was an adult-learning network affiliate back in the 50's, until that all changed in favor of top 40. It became the market's leading rocker, until pushed aside by FM competition in the 70's. Poor ground conductivity in this area makes it difficult for any AM, much less one on a class IV frequency, to be competitive. The station was bought by WMEZ FM when it fell on hard times and became it's stepchild. Since then, it has been automated, with attempts at easy listening, oldies and soft adult contemporary all with the same call letters.  The soft adult contemporary lasted until 2 September 2011, when the station flipped to ESPN Radio.  In March 2013 the station began being heard on translator owned by Edgewater Broadcasting, W266AL, on 101.1 MHz.  It's a move in from the Bay Minette area of Baldwin County. In May 2015 Easy Media bought the translator outright for $38,000.  Control of Easy Media transferred from Frederic T.C. Brewer to Daniel Brewer in February 2016.  The ESPN format lasted until the end of May 2017, when the station suddenly was taken off the air and most of the employees let go.  A day or two after the shutdown, the station was reported on air, stunting with various music formats.  On 20 June 2017, the station and its translator picked up the Christian religious simulcast of WOWB, Jay, Florida.