AM Technical Profile: WBSR
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- Sports Talk
view] In the Kupfrian Park area of Pensacola, at the corner of
FL-292 (N Pace Boulevard) and W Moreno Street.
view] West of FL-292 junction near Clarinda Lane.
Co-located with WVTJ and WPNN. (CP)
- Power (ERP):
- Day and night: 1
- 1 tower
Groundwave Service Contour
from the FCC's Public Files
Pensacola News-Journal article
on the sudden shutdown of the station's ESPN sports format at the
end of May 2017.
Pensacola News-Journal article about the launch of "The
Fan" sports programming, from October 2020.
YouTube video compilation of various local news reports on the
"demise" of the station in 1985, when the owners of WMEZ bought the
station out and shut it down (temporarily). Features vintage
news reports from WJTC and WEAR.
YouTube video with slideshow of vintage WBSR memorabilia and an
aircheck of Jerry "Big Daddy Rabbit" Ray from 1970.
Owned by Miracle Radio
- // W266AL
- This station
dates back to an original construction permit first issued to Ruth
Baden, Edward F. Baden, George E. Mead, John H. Braden, Lala Braden
Boughton and Kirk M. Beall, who together made of Escambia
Broadcasting Company. Issued in early 1945, the station was licensed
with 250 watts full time from the same transmitter site it uses
today, at the corner of Pace Boulevard (then known as O Street) and
Moreno Street. When it signed on in September 1946, the
studios were at the San Carlos Hotel at 1 Palafox Street, and the
station was transmitting with a longwire antenna. The station
upgraded to a shunt-fed vertical antenna in 1948. The
station's studios moved to the transmitter site in 1949, and have
remained there ever since.
The license was transferred to WBSR, Inc. in 1950. The station
was an adult-leaning CBS network affiliate in the 50's.
The station upgraded to 1 kW days (still 250 watts at night) with a
Gates BC-1T transmitter in 1960. In 1969, the station's
ownership changed to Mooney-WBSR, Inc. Under George Mooney's
leadership, the station flipped to Top 40 and became the market's
The station changed to a Harris MW-1 transmitter in 1976, putting
the old Gates into standby as an auxiliary. The station was
acquired by Budworth Broadcasting, Inc., in 1979.
The station switched from a shunt-fed to a series-fed antenna in
1980. It was acquired by Seaway Broadcasting, Inc. in 1983.
Competition from big FM signals made it difficult for a small signal
AM in an area with poor ground conductivity to compete. In
1985, the station was sold to WMEZ's owners Easy Media, Inc., for
$330,000 and they flipped the format to Oldies. They also
later tried doing Adult Contemporary (all while their big FM signal
continued to be Easy Listening). By the mid-90's, the owners
finally flipped the AM and FM around, with this station carrying
Easy Listening music and the FM doing softer Adult
Contemporary. The station appears to have gone Oldies again,
then to Soft Adult Contemporary before the end of the 90's.
Amazingly, the station retained its AM-only music format for over a
decade. The music lasted until 2 September 2011, when the
format flipped to Sports Talk as ESPN Pensacola. They began
leasing an Edgewater-owned FM translator, W266AL, on 101.1 MHz, in
March of 2013. It was an AM Revitalization move-in from Bay
Minette. Easy Media bought the translator for $38,000 in May
2015. Two years later, in May 2017, the station was suddenly
taken off the air, and most of the employees were let go. A
few days after the shutdown, the station returned to the air,
stunting with various music formats. On 20 June 2017, the
station and its translator began simulcasting the Christian
religious format of 90.9 WOWB. That station, licensed to
nearby Jay, Florida, has a transmitter well north of Pensacola, in
Brewton. This simulcast gave the station a full time presence
in the city.
station and its translator picked up the Christian religious
simulcast of WOWB, Jay, Florida.
The station was reported sold to Miracle Radio, owners of News/Talk
WPNN, for $75,000. It was being operated by them as of 1
October 2020, although after they took over, they took the station
off the air. When it was reported back on air in mid-October
2020, it was reported to be Sports Talk again with Fox Sports
In April 2021, the station received a construction permit to
relocate the transmitter to the WPNN/WVTJ site a few miles north of
the current site, with the same 1kW full time power levels.