AM Technical Profile: WBOJ
- Classic Hits
aerial] Just east of the intersection of
Ingersoll Road and US-280 in Phenix City.
- Power (ERP):
- Day: 5 kW
- Night: 237
- 1 tower
- // W237CW
Owned by 88.5 The Truth, Inc.
- 1270 came on
around 1947. In the late 60's / early 70's was WGBA (Where
Georgia Borders Alabama — ain't that cute?) The station had a
country format. At one time had WGBA FM on 107.3, which later became
- Prior to
March 1994 the station was WHYD, but from then until May 1997 the
calls were WTMQ. From May 1997 to February 2004 the station
was WMLF, and from February 2004 onwards the calls are now WSHE,
with southern gospel.
August 2008, this station was in the Aloha Trust, a holding company
for Clear Channel stations that couldn't be a part of local clusters
due to ownership caps. In October 2013, the station was
donated to the Minority Media and Telecommunications Council's MMTC
Broadcasting, LLC. MMTC planned to use this station as a
test-bed and training facility for future owners and operators, but
pressure on Clear Channel to finally divest all its Aloha Trust
stations led to a sale to local operator "88.5 The Truth,
Inc." That refers to Lumpkin-licensed WBOJ, a noncommercial
Christian station partly owned by the Page family. The Pages
also have a stake in PMB Broadcasting, which has five commercial
stations in the Columbus market. The station flipped to a
southern gospel format until July 2014, when it flipped to Fox
Sports Radio. Shortly afterwards the calls changed from WSHE
to WZCG. The calls changed again, to WBOJ, after those calls
were vacated by the 88.5 mentioned earlier. It appears that
the station dropped Fox Sports when the WBOJ calls arrived, and the
station picked up the displaced Unidos Regional Mexican format from
an HD3/translator combo in the area.
- In April 2016 the station
was paired with a moved-in translator from Dawson, Georgia, W237CW, on
102.5 MHz. With this pairing, the format has flipped to classic
country and is marketed as "Kissin' Country Legends", to pair with
PMB's "Kissin 99.3" contemporary country station. In mid-August
2016, the format of this station swapped with 95.3 WRLD, bringing the
"Boomer" classic hits format here and moving the classic country to
that bigger frequency.
- The station received a
construction permit to relocate to the old WIOL (AM) site in Phenix
City in mid-June 2017. It went on the air in December, 2017.