FM Technical Profile: WBLX
- Station Name:
- The Big
Station, 93 BLX
view] At the end of Ard Road, just south of I-10 exit 53.
Co-located with WEAR-DT, WHBR-DT and WFGX-DT; FM stations WKSJ, WCOA
- Power (ERP):
- 98 kW (100 kW
with beam tilt)
- Antenna HAAT:
- 1555 feet.
- 60 dBu protected
map, from the FCC.
PS-Call 261-652-2000 to
261-652-2000 to Advertise 93BLX
PTY-Rhythm and Blues
Screenshot of RDS text display from an Insignia HD portable radio,
showing PI (call letters) and Radio Text fields.
Image of a Mazda radio's display with RDS text, showing the PS
(station name), Radio Text and PTY (format) fields.
Former station host "Inetta The Mood Setta" quits live on air, but
still manages to keep things tight. This clip has circulated widely
amongst radio professionals over the years. (1'43 " / 1.58 MB)
Street View imagery of the Cumulus Mobile studios.
- Began in 1973
as FM counterpart to gospel station WMOO 1550 AM. It's unclear if
the FM took the WMOO calls or started off as WBLX. Originally
broadcast from atop the First National Bank building, using the
iconic red and white pole that was removed in January 2011.
With an urban contemporary format, has been one of the market's
leading stations with the same calls and format for decades. At one
point it acquired competitor WDLT FM, a black adult contemporary
station, allowing WBLX to skew it's programming towards a younger
audience. Since the mid-80's has been a factor in both Pensacola and
Mobile, when they moved with several other Mobile FMs to the
then-new WPMI-TV tower in Baldwin County. That 1800 foot tower that
held WPMI-TV, WHBR-TV, WJLQ-FM, WKSJ-FM and WYOK-FM fell during Ivan
in 2004. The stations have since relocated to alternate tower
facilities, with WBLX and others picking a newer multi-pronged tower
that went up in the same general area after the hurricane.
WBLX got back on the air quicker than just about anyone else and
maintained its high ratings as a result. WBLX was an early
adopter of HD broadcasting but stopped it at some point in the
spring of 2015. The station had a long time and well known
slogan, "The Beat of the Bay" but it appears that slogan has fallen
out of favor in the 2010s for "The Big Station" or simply, "93 BLX".