FM Technical Profile: WBLX
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- Station Name:
- The Big
Station, 93 BLX
view] At the end of Ard Road, just south of I-10 exit 53.
Co-located with WEAR-DT, WHBR-DT and WFGX-DT; FM stations WKSJ, WCOA
- Power (ERP):
- 98 kW (100 kW
with beam tilt)
- Antenna HAAT:
- 1555 feet.
- 60 dBu protected
map, from the FCC.
PS-Call 261-652-2000 to
261-652-2000 to Advertise 93BLX
PTY-Rhythm and Blues
4.7 kW @ 325 feet HAAT. 60 dBu protected
contour map, from the FCC.
Screenshot of RDS text display from an Insignia HD portable radio,
showing PI (call letters) and Radio Text fields.
Image of a Mazda radio's display with RDS text, showing the PS
(station name), Radio Text and PTY (format) fields.
Former station host "Inetta The Mood Setta" quits live on air, but
still manages to keep things tight. This clip has circulated widely
amongst radio professionals over the years. (1'43 " / 1.58 MB)
Street View imagery of the Cumulus Mobile studios.
- Began in 1973
as FM counterpart to gospel station WMOO 1550 AM. It's unclear if
the FM took the WMOO calls or started off as WBLX. Originally
broadcast from atop the First National Bank building, using the
iconic red and white pole that was removed in January 2011.
With an Hip-Hop
format, has been one of the market's leading stations with the same
calls and format for decades. At one point it acquired competitor
WDLT FM, a black adult contemporary station, allowing WBLX to skew
it's programming towards a younger audience. Since the mid-80's has
been a factor in both Pensacola and Mobile, when they moved with
several other Mobile FMs to the then-new WPMI-TV tower in Baldwin
County. That 1800 foot tower that held WPMI-TV, WHBR-TV, WJLQ-FM,
WKSJ-FM and WYOK-FM fell during Ivan in 2004. The stations
have since relocated to alternate tower facilities, with WBLX and
others picking a newer multi-pronged tower that went up in the same
general area after the hurricane. WBLX got back on the air
quicker than just about anyone else and maintained its high ratings
as a result. WBLX was an early adopter of HD broadcasting but
stopped it at some point in the spring of 2015. The station
had a long time and well known slogan, "The Beat of the Bay" but it
appears that slogan has fallen out of favor in the 2010s for "The
Big Station" or simply, "93 BLX".