FM Technical Profile: WAUE


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Station Name:
AU 100
Frequency:
100.3
Format:
Adult Contemporary
Transmitter Location:
[map] West of The Bottle, where Peartree Road meets West Farmville Road.
Power (ERP):
320 watts
Antenna:
Omnidirectional
Antenna HAAT:
423 feet
Other Information:
60 dBu protected contour map, from the FCC.
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]
Owner:
Marble City Media, LLC
History:
This facility dates back to an original construction permit issued in October of 2015 for a full Class A station, with a transmitter located near the Camp Hill community off US-280.  The original call sign was WAUA.  Due to delays in getting the station built-out in time, the owners had to downgrade it severely and relocate it to a site just off US-280 in Waverly, where a permit was issued for just 130 watts at 98 feet HAAT, just to get it on the air before the permit expired.  It signed on in mid-September 2018 with the company's "Kix" branding and Contemporary Country that's heard on a few other stations in the area.  Immediately after sign-on, the company filed for an upgrade to 930 watts from a site closer to Auburn, to better serve that growing city.

In late March 2019, the station's call sign changed to WAUE.  The station was granted a construction permit in late May 2019 to increase power from 130 watts to 320 watts, from a new transmitter site northwest of Auburn. In late October, the station flipped formats from Country to Adult Contemporary as "AU 100", at the same time the new more powerful facility signed on.