AM Technical Profile: WAUD
- Sports Talk
view] At the southeast corner of University Drive and N Dean
Road in Auburn.
- Power (ERP):
- Day: 1 kW
- Night: 1 kW
- 1 tower
0.5 mV/m Daytime
Groundwave Service Contour from the FCC's
// W266BJ Tallassee, AL
Broadcasting Company (William W. Hunt, C. I. Shelkofsky and Elmer
Salter) put this station on the air in September of 1948 as
WAUD. (Prior to sign-on, it was granted the WAUL calls.)
The transmitter and studios were originally on US Highway 29 just
outside of Auburn.
The station ran 250 watts full time originally, and through the 50's
was an ABC affiliate.
The station upgraded to 1 kW days in 1961.
In 1972 the Alabama
Council on Human Relations tried unsuccessfully to get the
station's license revoked. Through the 70's, the station
had a variety format, with classical, jazz, news, farm
programming and a lot more, basically a full service
station. Auburn Broadcasting and Communications bought the
station in 1977.
In 1980 the studios moved to 175 East Magnolia Avenue in Auburn,
while the transmitter moved to 774 Shelton Mill Road. This
same year the station began operating with 1 kW day and night.
By 1989, the "diversified" format that was popular in small town
radio's heyday gave way to a Middle of the Road (MOR) music
Through the early 90's, the station transitioned away from MOR
towards a more easy/sleepy Adult Contemporary sound, then eventually
into big band & standards. Tiger Communications bought the
station in 1996 and flipped it to sports talk. although it appears
they did keep some big band/standards type programming, possibly on
the weekends, well into the 2010's.
Prior to 2013, carried Fox Sports Radio programming. Picked up
CBS Sports Radio affiliation on 2 January 2013. In July 2018 a
translator on 101.1 MHz in Tuskegee, which had been relaying WACQ
Tallassee, received a permit to move halfway between Auburn and
Tuskegee, to rebroadcast this station. That facility signed on
in mid-August 2018.