AM Technical Profile: WAUD


Frequency:
1230
Format:
Sports Talk
Transmitter Location:
[map] [goKML aerial view] [street view] At the southeast corner of University Drive and N Dean Road in Auburn.
Power (ERP):
Day: 1 kW
Night: 1 kW
Antenna:
1 tower
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
[FCC]
[FCCData.org]
[Radio-Locator]
[Wikipedia]
// W266BJ Tallassee, AL
History:
Auburn Broadcasting Company (William W. Hunt, C. I. Shelkofsky and Elmer Salter) put this station on the air in September of 1948 as WAUD.  (Prior to sign-on, it was granted the WAUL calls.)  The transmitter and studios were originally on US Highway 29 just outside of Auburn. 

The station ran 250 watts full time originally, and through the 50's was an ABC affiliate. 

The station upgraded to 1 kW days in 1961. 

In 1972 the Alabama Council on Human Relations tried unsuccessfully to get the station's license revoked.  Through the 70's, the station had a variety format, with classical, jazz, news, farm programming and a lot more, basically a full service station.  Auburn Broadcasting and Communications bought the station in 1977.   

In 1980 the studios moved to 175 East Magnolia Avenue in Auburn, while the transmitter moved to 774 Shelton Mill Road.  This same year the station began operating with 1 kW day and night.  By 1989, the "diversified" format that was popular in small town radio's heyday gave way to a Middle of the Road (MOR) music format. 

Through the early 90's, the station transitioned away from MOR towards a more easy/sleepy Adult Contemporary sound, then eventually into big band & standards.  Tiger Communications bought the station in 1996 and flipped it to sports talk. although it appears they did keep some big band/standards type programming, possibly on the weekends, well into the 2010's. 

Prior to 2013, carried Fox Sports Radio programming.  Picked up CBS Sports Radio affiliation on 2 January 2013.  In July 2018 a translator on 101.1 MHz in Tuskegee, which had been relaying WACQ Tallassee, received a permit to move halfway between Auburn and Tuskegee, to rebroadcast this station.  That facility signed on in mid-August 2018.