FM Technical Profile: WADI


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Station Name:
95.3 The Bee
Frequency:
95.3
Format:
Country
Transmitter Location:
[map] [street view] [bird's eye] Due east of Corinth (and Farmington) in Mississippi, along County Road 200 (Farmington Road) just east of where it intersects County Road 177.
Power (ERP):
2.6 kW
Antenna:
Omnidirectional
Antenna HAAT:
472 feet
Other Information:
60 dBu protected contour map, from the FCC.
:
PS-[?]
Time-[?]
Text-
(662) 284-9860
PTY-
Country
PI-
WADI-FM
(inactive May 2018)
More Information:
[FCC]
[FCCdata]
[Radio-Locator]
[Wikipedia]
[Facebook]
[RDS] RDS decode on an Insignia HD portable radio.
[Studio] WADI's studios as seen on Street View in downtown Iuka, Mississippi.  They are co-located with non-comm WOWL.
// W254AA Colbert Heights, AL
// W259CP Booneville, MS
Owner:
Eagle Radio Network, Inc.
History:
This station came on the air in the fall of 1968 or winter of '69 as WWTX, owned by Radio Corinth.  From the beginning it, was a country station. 

The station was sold to E. C. Holford in 1975, and the call sign changed to the current WADI shortly thereafter.  Channel Broadcasting acquired the station in 1978; they transferred the license to Joe Taylor Jobe in 1985. 

From 2002, the station ownership was under Power Valley Communications.  The main guy at that company, Rick Biddle, also owned a non-commercial in the area, Burnsville's WOWL.  Their studios were for years located in the same downtown Iuka building.  Under Power Valley's ownership, the station was known as Supercountry 95.3, although at some point in the 2000s they changed the name to "95.3 The Bee", while keeping the same country music they've always had. 

Rick Biddle passed away in the spring of 2017 and in July of that year the station was bought by Eagle Radio Network, Inc.  They have a stake in WBIP AM in Booneville, too.  The station began simulcasting with WXWX Marietta, Mississippi on 30 April 2018.

On 21 August 2021 a tornado struck downtown Iuka, damaging the station's STL microwave tower.  This took out their ability to broadcast on their FM stations, although online streaming remained unaffected.  The station was reported back on the air a few months later.

In April 2022, it was discovered the station was being heard on Shoals-area translator W254AA, which formerly rebroadcast WAY-FM.

Michael Brandt's Southern Broadcasting LLC purchases WXWX Marietta, Mississippi (and some other stations) in late 2022; when the purchase closed, the simulcast with WADI stopped.  WADI instead began to be heard on WBIP AM in Booneville and its translator.