AM Technical Profile: KGLA

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Transmitter Location:
[map] On Lower Guide Levee Road, just southwest of I-10, between I-55 and I-310.
Power (ERP):
Day: 5 kW
Night: 750 watts
Day: 2 towers, light nulls to the southeast and southwest [pattern - PDF]
Night: 3 towers, irectional to the southeast, towards New Orleans. [pattern - PDF]
Other Information:
0.5 mV/m Daytime Groundwave Service Contour from the FCC's Public Files
Owned by Crocodile Broadcasting Corporation
// W234DH Norco, LA
// K289AM Timerlane, LA
This station came on the air in the spring of 1987 as WADU, a nondescript Adult Contemporary/Oldies station for the western suburbs of Norco, Reserve, Garyville, etc. The station engineering was known to be excellent -- it was owned by an AM consulting engineer (DuTreil, under the company name River Road Radio). The transmitter is in a good conductive site and coverage is great.

DuTreil launched an FM counterpart in 1994, 94.9 WADU-FM, license to Reserve.

Sleepy Adult Contemporary was already a dead format for AM, so by the mid-90's the station flipped to a Spanish language format, while retaining some English Sports Talk and other programming in certain blocks. The calls changed to WFNO (radio Fabulosa New Orleans) in 1996.  Later the station slogan became "La Raza" with a full time focus on Spanish language programming.  The station was sold to Sunburst Media of Louisiana in 1998.  Under their ownership, the station was known as "La Caliente 830" and had a Regional Mexican music format. 

Davidson Media acquired the station in 2007 for $2 million.

In May 2015 the station was sold by Sunburst to Ernesto Schweikert III of Crocodile Broadcasting for $825,000. Crocodile has another Spanish-language AM and also runs the New Orleans Telemundo affiliate.  Crocodile returned the "La Caliente" moniker to the station.  With the acquisition of an FM translator, the station relaunched as "Latino Mix 97.5", with a mix of Latin Pop and Rhythmic music. 

The call letters were swapped between this station and Crocodile's other area property in August 2019, with this station becoming KGLA.