AM Technical Profile: WRCG


Frequency:
1420
Format:
Urban Adult Contemporary
Transmitter Location:
[map] [street view] [google aerial] Due south of the intersection of Sandfort Road and Findlater Road, southwest of Phenix City.
[map] [street view] [google aerial] Just east of the intersection of Ingersoll Road and US-280 in Phenix City. (CP)
Power (ERP):
Day: 5 kW
Day: 5 kW (CP)
Night: 79 watts
Night: 86 watts
(CP)
Antenna:
1 tower
Other Information:
[FCC]
[Radio-Locator]
[Wikipedia]
[Facebook]
[Studio] Street View imagery of the PMB Studios on Wynnton Road in Columbus.
Owners:  PMB Broadcasting.
// W221DP Columbus, GA
History:
1420 was originally WRBL (Wee-Rebel Radio), from which WRBL TV 3 and WRBL FM 102.9 sprang. For years was the market's news authority. The station was a mixture of MoR music, personality, sports and local/network news. The music was phased out with the advent of FM. Became WRCG (Radio Columbus Georgia) when the TV and radio went their separate ways.  The station at one point appeared to have 5 kW night and day, with an omnidirectional signal, days, and a two tower directional array at night.  At some point it appears they changed sites and went to 1 tower all the time, with just 79 watts at night.
 
In April 2010 the station gained coverage on an area FM translator W295AY on 106.9 MHz.  Although this 250-watt translator is licensed to Crystal Valley, Georgia, its actual transmitter site is just south of US-80 west of Phenix City on the WCGQ tower.  When area station WRLD dropped their oldies format for classic hits, The Boomer monkier and oldies format migrated to WRGC and its translator.  Music was provided by Scott Shannon's True Oldies Channel satellite network.  That didn't last, however, as WRLD floated back to its longtime Boomer oldies format, and WRGC has picked up the classic hits torch and Ride slogan.  That didn't last too long, either, as by April 2011 the station was reported to be doing straight-up rock as "106.9 Really Rocks".  In 2013 it was observed that the AM split from the translator and switched to news/talk programming with Braves sports.  As of 2013, it's now being heard on Cuthbert-licensed W293BV at 106.5, which doesn't actually cover Columbus so much as cows and pine trees south of Fort Benning.  There's an application pending to move it to the outskirts of Phenix City.  Perhaps as an alternate move, the station is also now appearing on recent move-in W288CV at 105.5, licensed to Americus.  The station moved in February 2014 to classic rock, as "105-5 The Ride", leaving active rock to another area translator.  That lasted about a month,  as in March 2014 the station is now doing southern gospel along with Ranger Joe's God & Country Show.  Around this time the station was no longer being heard on any FM signal.  The station picked up a new translator as part of the FCC's AM Revitalization plan, moving-in W226AK from Sylvester, Georgia to a site in Laconia, Alabama on 92.1 MHz.  It came on the air in July 2016.  In November 2016, the station changed formats yet again, this time to urban adult contemporary to take on WAGH and rimshot from Eufaula WKZJ.  The new slogan is "R&B 92.1".
The station received a construction permit to relocate to the old WIOL (AM) site in Phenix City in mid-June 2017.