AM Technical Profile: WPMO

Frequency:

1580

Format:

Talk, Sports

Transmitter Location:

[map] [street view] [street view - studio] Approximately 1/2 mile north on MS-613 from US 98, to the west, just past Criswell Avenue.

Power (ERP):

Day: 5 kW

Night: 51 watts

Antenna:

Day: 2 towers [pattern - PDF]

Night: 2 towers [pattern - PDF]

Other Information:

[FCC]

[Radio-Locator]

[Wikipedia]

History:

1580 originated as WPMP (Pascagoula-Moss Point) in the 50's. A daytimer, it's format was mostly locally oriented towards Jackson County: country at times, easy listening at others. In the 60's, it gave birth to WPMP FM 99.1, and later changed to WPMO (Pascagoula-Moss point-Ocean springs?) At one point acquired a permit to add night power with a 4 or 5 tower array but never went through with it.  They later got the small amount of night service listed here.  In the early 90's, the FM (by now the dominant station on the MS coast) spun off the AM to a religious group who recast it as a contemporary Christian outlet with the WZZJ calls.

 

In June of 2005 the station changed calls back to WPMP and picked up a talk format.  At one point they may have been associated with the Supertalk all-FM talk network in Mississippi.  In April 2011 the calls returned to WPMO for the second time.  The station is also reported to be simulcasting with WVGG in Lucedale, which is outside the scope of the coastal listings on this site.  In the summer of 2011 the station picked up some programming from Yahoo! Sports Radio and is listed as an affiliate on their website.