AM Technical Profile: WGAD
- Classic Hits
view] Barely visible from Sutton Bridge Road and the part of
I-759 near exit 2, to the south, in Gadsden.
- Power (ERP):
- Day: 5 kW
- Night: 500
- Day: 1 tower
- Night: 4 towers
W280ER Gadsden, AL
- A 1957 edition
of the Radio Annual lists this station as WETO, licensed to Gadsden,
with 1 kW days, owned by Cary L. Graham. It says 930 kHz came
on in 1950, so it must have become WJBY sometime later.
appears a snafu has caused a loss of any history for this station as
the previously-printed information actually pertained to once-WGAD
at 1350 kHz. The station was apparently WKFX from December
1981 to August of 1986. From then on it was WJBY again.
In 2007 the station was sold to Coosa River Communications, who
owned WGAD in Rainbow City. They did a switcheroo and moved
the WGAD calls and format here.
- It was
reported in the summer of 2010 that WGAD and WJBY were simulcasting.
On 17 October 2010, the operators of 1350 WJBY relinquished
ownership of the station to Gadsden Broadcasting for not making
payments. The WJBY calls went back to 930 kHz and the WGAD
calls to 1350, putting both calls back where they originally
came. The oldies format also moved back to 1350, and Fox
Sports radio moved here. A Gadsden Times story
says that 930 will be dark for a while, as WJBY was evicted from its
studio space. The Times offers an update
on the station as of June 2011, citing the need for various
technical improvements. The article also notes that WJBY will
likely return to its former gospel format. The station was
expected to be on air by August 2011, and to pick up a translator at
99.3 MHz by September. Instead, it may not have come back on
until later, and the translator went to WGAD instead. In 2012
the station was sold to local owner Jeff Beck, bringing WGAD and
WJBY together again, along with FM country station WTDR. In
September 2012 WGAD became WTDR (AM) and WJBY once again became
WGAD. Because this station's call sign history wasn't
confusing enough, right? Even
the people who work there must be confused — a listener from the
area reports that, as of 24 October 2012, they're still calling
themselves "The New WJBY". That finally changed around the
time the gospel moved aside for a variety hits format. The
station now correctly identifies as "930 WGAD".
- WGAD picked up an
FM translator in June of 2015, being heard on 103.9 MHz via W282BD,
licensed to Anniston but transmitting from the Alexandria
area. Prior to picking up the translator, the station was
doing variety hits as "SAM - Simply About Music" but now it appears
the format leans more towards classic hits with "The Greatest Hits
of All Time" as the slogan.