AM Technical Profile: WGAD
view] Barely visible from Sutton Bridge Road and the part of I-759
near exit 2, to the south, in Gadsden.
Day: 5 kW
Night: 500 watts
Day: 1 tower
Night: 4 towers [pattern
A 1957 edition of the
Radio Annual lists this station as WETO, licensed to Gadsden, with 1 kW
days, owned by Cary L. Graham. It says 930 kHz came on in 1950,
so it must have become WJBY sometime later.
It appears a snafu has
caused a loss of any history for this station as the previously-printed
information actually pertained to once-WGAD at 1350 kHz. The station
was apparently WKFX from December 1981 to August of 1986. From then
on it was WJBY again. In 2007 the station was sold to Coosa River
Communications, who owned WGAD in Rainbow City. They did a switcheroo
and moved the WGAD calls and format here.
It was reported in the
summer of 2010 that WGAD and WJBY were simulcasting. On 17 October 2010,
the operators of 1350 WJBY relinquished ownership of the station to Gadsden
Broadcasting for not making payments. The WJBY calls went back to
930 kHz and the WGAD calls to 1350, putting both calls back where they
originally came. The oldies format also moved back to 1350, and Fox
Sports radio moved here. A Gadsden Times story
says that 930 will be dark for a while, as WJBY was evicted from its studio
space. The Times offers an update
on the station as of June 2011, citing the need for various technical improvements.
The article also notes that WJBY will likely return to its former gospel
format. The station was expected to be on air by August 2011, and
to pick up a translator at 99.3 MHz by September. Instead, it may
not have come back on until later, and the translator went to WGAD instead.
In 2012 the station was sold to local owner Jeff Beck, bringing WGAD and
WJBY together again, along with FM country station WTDR. In September
2012 WGAD became WTDR (AM) and WJBY once again became WGAD. Because
this station's call sign history wasn't confusing enough, right?
the people who work there must be confused — a listener from the area reports
that, as of 24 October 2012, they're still calling themselves "The New
WJBY". That finally changed around the time the gospel moved aside
for a variety hits format. The station now correctly identifies as