FM Technical Profile: WBPT
- Station Name:
- The Eagle
- Classic Rock
Red Mtn., about 1/4 mile east of Wenonah Rd.
- Power (ERP):
- 97 kW
ERP with beam tilt: 100 kW
- Antenna HAAT:
- 1325 feet.
- 60 dBu protected
map, from the FCC.
- :PS-106.9THE EAGLE Time-[?]
Text-Now playing (song) (artist)
RDS display from the station on a GMC Yukon's radio.
Street View imagery of the building housing the SummitMedia studios
off Highway 280 in Hoover.
- Was originally
WTNB-FM in the 50's before becoming WBRC-FM, companion to WBRC 960
AM. Radio Cincinnati bought the AM and FM in 1957; they were soon
acquired by Taft Broadcasting. When Taft sold the stations to
Mooney Broadcasting in 1972, they both took on the WERC calls.
The AM moved to an AC Pop hits format as "96 ERC"while the FM
dropped the oldies for a rock-leaning CHR to take on WSGN
directly. The station may have been more pop oriented in the
day and then more AOR at night, with the "Stereo Rock, 'ERC-FM"
slogan. As Birmingham's first Top 40 on FM, it eroded away the
listenership of its AM sister station then cross town competitor
WSGN. Around the time of this format, the PD for both the AM
and FM was David Gleason.
- In 1977 the calls
changed to WKXX, "Kicks 106", with a high energy CHR/AOR,
personality driven mix. Kicks 106 gave Birmingham its first
personality driven morning show, "Greg (Bass) and Courtney (Haden)",
with high-IQ humor. By 1980 the station was straight-up CHR,
competing against I-95. After suffering in the ratings, they moved
to modern rock in 1989 as "X 106". It didn't go over well, and it
was back to "Kicks" until around 1991, when it had its final stab at
hit music as "The Power Cow". Next in line came country music
in 1991, as WBMH "Real Country 106.9". Very shortly after that, it
was still country but this time as WIKX, with many of the old
CHR-Kicks 106 jingles. The station went oldies in 1992 and had
been sucessful with that format since then. On October 17th
2001 the oldies format and WODL calls moved to 97.3 on Birmingham's
FM dial, and a new format was put in place: 80's music. The calls
have changed to WBPT and the slogan is "106.9 The Point".
80's format was tweaked to include the late 70's and early 90's
several months after inception. The radio world's love affair with
the 80's revival format came and went rather quickly. As such, The
Point changed (slightly) in 2005 to a more diverse format, as "The
Eagle", playing classic hits from the 70's through the 90's, with
what appears to be an emphasis on classic rock.
March 2011, the station finally stopped calling themselves "The New
Eagle 106.9". The station called themselves new for
about six years! In March 2013 the station began transmitting
from an antenna location 200 feet higher than previous. After
the demise of the city's classic rock station in 2012, The
Eagle began moving more towards full classic rock and less
pop hits, and is after the demise of their closest rival, Rock 99,
is now a straight up classic rock only station. In 2013, Cox
sold its Birmingham cluster to SummitMedia.