FM Technical Profile: WYOK

Station Name:
Star 104
Hot AC
Transmitter Location:
On the WPMI-TV tower, about 5 miles west of the WJTC-TV tower, along with WBLX-FM, WKSJ-FM and WWRO-FM.
Power (ERP):
100 kW.
Antenna HAAT:
1555 feet
Other Information:
Noted Personalities:
Originated in the early 60's as WATM FM, automated easy listening facility of WATM AM, an Atmore daytimer. Around 1980 it went country under new ownership as WSKR, Kicker 104. Sold again in 1984, it became WIZD (Wizard), a highly promoted hot adult contemporary station aimed at Mobile and Pensacola. After about 5 years, the station was sold again and became WGCX, classic rock. In the mid-90's a new owner wanted to use the station to compete against WKSJ, the dominant country outlet. WGCX format and calls were moved to 92.1 and 104.1 became WDWG, The Dawg. A few years later WKSJ and WDWG were owned by the same company, and The Dawg became classic country to differentiate itself from it's more sucessful sister station. In 1999, Classic Country 104.1 swapped frequencies with WYOK 104.9, a rap station. The WYOK calls and format that prevailed on 104.1 went by the wayside in mid October when the station switched to a contemporary Hot AC / CHR-ish format. The slogan is now Star 104. The change came because the new owner already had other black contemporary stations in its fold.

Click here for the transmitter location and protected contour status.