FM Technical Profile: WTKL


Station Name:
KOOL 95
Frequency:
95.7
Format:
Oldies
Transmitter Location:
-
Power (ERP):
100 kW
Antenna:
Omnidirectional
Antenna HAAT:
984 feet
Other Information:
Stereo
Studios:
-
Owner:
Sinclair
Noted Personalities:
-
History:
95.7 in the late 50's was WWMT, an independent (i.e., not supported by an AM) classical outlet. From the mid-60's to the mid 80's, 95.7 as WBYU (BaYoU), was the dominant beautiful music (Schulke format) station in the Crescent City, much of the time with 3 format challengers: WEZB 971, WWL FM 101.9 and WQUE 93.3. As the format sunk into oblivion, the challengers went away. Even as WBYU was the sole remaining beautiful sound, they saw the end coming. One day around 1987, with no notice, they went country (challenging WNOE FM) as WQXY "Y-96". Howls of protest ensued; the country venture lasted about a year. It next tried adult contemporary with the "Mix" handle as WMXZ. In the mid-90's, it was acquired by the same owners as WLTS-FM and went oldies as WTKL Kool 95.7... Whereas the typical "oldies" station today only plays the very biggest hits with a limited playlist focused around 1964-1969, "Kool" is very different -- it wallows in the rich heritage of New Orleans and is not afraid to play forgotten 50's oldies and local artists' hits that never made it nationwide.
Alex adds, "This station is a breath of fresh air for an oldies fan who is tired of the same Beach Boys, Supremes and Beatles songs played to death!" (Hallelujah! But why didn't they call themselves The Big Tickle? :-] -- Zach)


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