FM Technical Profile: WRLR

Station Name:
Rock 97.3
Active Rock
Transmitter Location:
Co-located on the WABM television tower on Red Mtn. at Ishkooda Rd.
Power (ERP):
640 watts.
Antenna HAAT:
1004 feet.
Other Information:
How's the Signal?
This station has pretty good coverage of the metro area north of Red Mtn. and south to Shades Crest Mtn. However, the signal is a little weaker into Shelby county and north of Gardendale. The signal will dies off quickly near Montevallo, Sumiton, West Jefferson and Moody.
244 Goodwin Crest Drive
Cox Radio  Inc.
Noted Personalities:
All the previous Hot 97.3 personalities have been let go. There are currently no live disc jockeys.
How's it sound?
This was once the best sounding station in Birmingham, in my opinion. Since they moved from top 40 to active rock the sound quality has gone downhill considerably. The digital 'artifacting' of MPEG encoded music is much more evident now but still below the levels of most area stations, who seem to think you can get blood from a digital turnip. The station still has its trademark 'quieter', less annoying sound level. It's not driven to the brink of insanity like WQEN (ick) or WRAX.
The newest addition to the Birmingham radio dial, WRLR has only been on the air since November of 1998. The dial position was vacant before then. The orignal owners, Homewood Radio LLC, sold the station August 2, 1999 to Cox Radio for $5.5 million*, who had been programming it from the beginning. The call letters changed from WEDA to WRLR mid- September.
* figure provided by the Birmingham News

Click here for the transmitter location and protected contour status.