AM Technical Profile: WJOX

Sports Talk.
Transmitter Location:
Across from old Winn-Dixie supermarket shopping center in Midfield, off Bessemer Super Highway.
Power (ERP):
50,000 watts day / 500 watts night
1 tower day: Omnidirectional / 2 towers night: Directional to the south-southeast, with a secondary lobe to the north-northeast.
Other Information:
Comments: Two site operation. (Both day and night towers are located within 300 feet of each other.)
Through the 60's and mid-70's was WVOK, the Voice of Dixie. A daytimer with a moster signal covering a large part of Alabama. It played Top 40 music but did not use the formatics of major-market Top 40 stations, instead opting for a down home style that appealed to the more rural audiences outside of Birmingham that weren't reached by other stations. It withstood competition by generating a following in the outlying areas. The station was home of a very popular morning show hosted by Joe Rumore. The Joe Rumore show broadcast from Joe's own basement! Through an intercom Joe communicated with Curely, the engineer back at WVOK and his wife, upstairs. Mr. Rumore also owned Rumore's Record Rack in Birmingham. Later in the 70's WVOK went country, and in the 80's moved to oldies, where it broadcast in stereo for some time. In the early to mid 90's it became WJOX, all sports radio, with minimal nighttime power. And the stereo is gone. The studios and transmitter used to be located together off Bessemer Super Highway in Midfield. The building was recently razed (a pool is still there), but the transmitter remains. Apparently the pool was not only for swimming but also served as a cooling pool for the water that was used to cool the transmitter. The original owners of WVOK also owned WFLI 1070 in Chattanooga, WAPE 690 in Jacksonville and WBAM 740 in Montgomery. WAPE had a similar setup where a pool was used as a cooling pond for the water cooled transmitter's cooling system.



Transmitter map:

Nighttime antenna pattern: