AM Technical Profile: WJLD

Black Oldies, Black Gospel, Talk, Black Adult Contemporary
Transmitter Location:
Near Jefferson Avenue in west Birmingham, east of Midfield.
Power (ERP):
1,000 watts 24 hours a day
Other Information:
As far as known, this has always been WJLD, once licensed to Homewood and now to Fairfield. The station's always had some type of black-oriented format, and even had an FM co-owned companion (WJLN 104.7 FM, later to be WZZK, country giant) back before anyone knew what FM was. This station never lived up to it's potential: at a time when it's other black formatted competition were all daytimers (1220, 1320 and 900 AM) and it was the only fulltimer, it should have been market dominant but wasn't. The station is currently seeking to move it's transmitter from Birmingham to behind the Fairfield Civic Center, where it would also relocate it's studios from a ramshackle box off Spaulding-Ishkooda Road.

Click here for the transmitter location.