FM Technical Profile: WDWG


Station Name:
The Dawg
Frequency:
104.9
Format:
Classic country
Transmitter Location:
-
Power (ERP):
33 kW.
Antenna:
Omnidirectional
Antenna HAAT:
600 feet
Other Information:
Stereo
Studios:
-
Owner:
Clear Channel
Noted Personalities:
-
History:
This station started out in 1964 as a local Moss Point-Pascagoula station with the calls WACY (with WACY AM 1460, which went dark in the early 60's). The format was top 40 and the moniker was "Whacky". Later was country as WCIS. It became a Mobile market station after upgrading to class C2 and erecting a tower closer to Mobile. From that point, it started as WZBA "Bay" Country, but made no impact against market leader WKSJ. Went to oldies, then silent for a while, then into LMA with AM black station WGOKJ as WYOK, playing rap music. In 1999, swapped frequencies with Classic Country 104.1 WDWG, which now occupies 104.9.


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