Hollywood Blvd. in Pensacola,
near the WVTJ-AM transmitter.
5,000 watts day and
1 tower days / 3 towers
nights: Directional towards Pensacola.
WCOA (Wonderful City
Of Advantages) has been, if anything, consistent. If celebreated it's 65th
anneverary with the same calls it began with. Format was always adult-oriented
middle-of-the-road with heavy personality, lots of network presence and
play by play sports. There were only two minor changes all this time: the
network affiliation changed from NBC to CBS and the music eliminated in
favor of all news and talk in the early 90's. WCOA-FM (now WWRO) grew out
of this station and the AM's sister station today.