Pritchard, at the WLPR
AM 960 site. (Two tower site: WBHY uses one, WLPR the other, except at
night when WBHY goes off the air. WLPR uses both towers for the directional
10,000 watts day only.
840 began life in the
50's as WKAB, Mobile's first top 40 stations, though it was a daytimer.
In the early 60's the station got tough and changed their call letters
to WTUF. Finally driven from the format by competition on FM, they changed
to country. The station has tried other formats since then, including talk
and MoR as WMOB, then oldies in the 80's as WWAX. Later hit on adult contemporary
as WBHY (Bay). Finally found it's niche, as many AM daytimers do, as a
time-brokered religious station. Increased power from 1 kW to 10 kW in
the late 80's. now shares a transmitter site with 960 AM.