FM Technical Profile: WALR

Station Name:
Kiss 104.1
Black Adult Contemporary
Transmitter Location:
A few miles north of Newnan, GA, just east of US 27 ALT.
Power (ERP):
60 kW
Antenna HAAT:
1217 feet
Other Information:
NewCity Communications of Massachusetts, Inc.
Noted Personalities:
Since the history below was compiled, the station changed mid-2000 to Kiss 104.1, with the calls WALR. The format of Atlanta rimshot 104.7 found a new home here, with classic soul and R&B.
The following historical information has been taken with permission from the excellent Atlanta Radio Guide:
Cox. Broadcasts all Kenny-G all the time from studios of WSB-AM/FM. Good rimshot signal in Atlanta. Began as WLAG-FM, companion to WLAG-AM 1240 in LaGrange. As WJYF-FM in the early '80s, simulcasted big-band signal of former WJYI-AM 1080. In an effort to make the music sound more current, the bass was boosted so much that the music sounded as if it originated from the bottom of a barrel. Became Urban Kiss 104.1 in the mid '80s with the calls WEKS when the station was bought by a man named Xapis who moved the transmitter as close as possible to Atlanta. Then country WYAI Y-104.1 around '89 or '90 when it simulcast signal of WYAY-FM 106.7.
The former simulcast of 104.1 and 106.7 was a strange association between two stations. At one time, no two FM stations could be owned by the same owner if their interferrence free contours overlapped (1 mV/m or 60 dBu). Then the FCC changed its rules to allow two stations to be owned (or LMA-ed) by the same owner as long as their city grade coutours did not overlap (3.16 mV/m or 70 dBu). Because 104.1 was rimshotting Atlanta from the southwest (LaGrange), its city grade signal encompassed only the south/southwest part of the urbanized area. With 106.7 rimshotting from the northeast (Gainesville), its city grade signal encompassed the north/northeast part of the area. The two city grade contours fell a few miles short of overlapping. In other words, neither station city graded downtown Atlanta.
So, although no one else could own two FMs in the market at that time, it was permissible to own or LMA these two, but just barely. Other Atlanta stations put city grade signals all over the metro area, but these two did not, or not quite. 104.1 was strong on the southside and 106.7 was strong on the northside. So they simulcasted programming on the two, calling it Y-104 and Y-106. During commercial breaks, they split off and fed separate commercials to the two frequencies, enabling local advertisers to focus on their own areas. The presumption by locals was that the two frequencies had ganged up against WKHX in an effort to win the country battle. Now, 104.1 is owned by Cox and 106.7 is owned by Cap Cities/Disney which also owns WKHX.



Transmitter map:

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Antenna pattern: