A few miles north of
Newnan, GA, just east of US 27 ALT.
of Massachusetts, Inc.
Since the history below
was compiled, the station changed mid-2000 to Kiss 104.1, with the calls
WALR. The format of Atlanta rimshot 104.7 found a new home here, with classic
soul and R&B.
The following historical
information has been taken with permission from the excellent Atlanta
Cox. Broadcasts all Kenny-G all the time from
studios of WSB-AM/FM. Good rimshot signal in Atlanta. Began as WLAG-FM,
companion to WLAG-AM 1240 in LaGrange. As WJYF-FM in the early '80s, simulcasted
big-band signal of former WJYI-AM 1080. In an effort to make the music
sound more current, the bass was boosted so much that the music sounded
as if it originated from the bottom of a barrel. Became Urban Kiss 104.1
in the mid '80s with the calls WEKS when the station was bought by a man
named Xapis who moved the transmitter as close as possible to Atlanta.
Then country WYAI Y-104.1 around '89 or '90 when it simulcast signal of
The former simulcast of 104.1 and 106.7 was a
strange association between two stations. At one time, no two FM stations
could be owned by the same owner if their interferrence free contours overlapped
(1 mV/m or 60 dBu). Then the FCC changed its rules to allow two stations
to be owned (or LMA-ed) by the same owner as long as their city grade coutours
did not overlap (3.16 mV/m or 70 dBu). Because 104.1 was rimshotting Atlanta
from the southwest (LaGrange), its city grade signal encompassed only the
south/southwest part of the urbanized area. With 106.7 rimshotting from
the northeast (Gainesville), its city grade signal encompassed the north/northeast
part of the area. The two city grade contours fell a few miles short of
overlapping. In other words, neither station city graded downtown Atlanta.
So, although no one else could own two FMs in
the market at that time, it was permissible to own or LMA these two, but
just barely. Other Atlanta stations put city grade signals all over the
metro area, but these two did not, or not quite. 104.1 was strong on the
southside and 106.7 was strong on the northside. So they simulcasted programming
on the two, calling it Y-104 and Y-106. During commercial breaks, they
split off and fed separate commercials to the two frequencies, enabling
local advertisers to focus on their own areas. The presumption by locals
was that the two frequencies had ganged up against WKHX in an effort to
win the country battle. Now, 104.1 is owned by Cox and 106.7 is owned by
Cap Cities/Disney which also owns WKHX.