FM Technical Profile: WRLD

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Station Name:
Smooth R&B
Adult R&B
Transmitter Location:
[map] [street view] Just east of Lee Road 379, near Lee Road 375, south of Osanippa.
Power (ERP):
25 kW
Antenna HAAT:
253 feet
Other Information:
60 dBu protected contour map, from the FCC.
:PS-[?] Time-[?] Text-[?] PTY-[?] PI-WRLD-FM
More Information:
[Studio] Street View imagery of the PMB Studios on Wynnton Road in Columbus.
PMB Broadcasting
The station came on the air in 1993, as a class A targeting Valley, with the WUAF calls.  The calls changed to WRLD-FM in 1994 and it had an Oldies format, going as Boomer 95.3. 

Around the year 2000, this station moved to try to compete in the Columbus market.  For a period, this station had an unusual arrangement with an area translator (W266BJ licensed to Golddust, AL) wherein a local oldies-formatted AM is relayed during daylight hours, but WRLD was relayed overnights when the AM is off-air. That lasted for a little while until the AM took over the translator (since moved to Tallasee) full-time.  After the move to compete in Columbus, the station morphed from Oldies to Classic Hits as The RideThe Ride didn't last long, as the station has been reported to be Oldies again (2008?)  The classic hits Ride format rode down the dial to WRGC 1420 and its translator on 106.9 MHz, where it later met an untimely demise. 

WRLD as of 2016 is back to a more Classic Hits 70's/80's centered format.  In mid-August 2016, this station swapped formats with 1270 WBOJ and its translator, taking on the Classic Country "Kissin' Country Legends" format.  At the end of August 2019, the station flipped to an Adult R&B format (the third R&B station in the market at the time) as "Smooth R&B".