FM Technical Profile: WESP

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Station Name:

102.5 The Q

Frequency:

102.5

Format:

Classic Hits

Transmitter Location:

[map] [street view] About a half mile west of the intersection of Ross Clark Circle with South Oates Street (US-231), behind the Hyundai car dealer.

Power (ERP):

10 kW

Antenna:

Omnidirectional

Antenna HAAT:

434 feet

Other Information:

60 dBu protected contour map, from the FCC.

:

PS-THE Q DOTHAN'S GREATEST HITS
Time-[?]
Text-DOTHAN'S GREATEST HITS 102.5 THE Q
PTY-Oldies
PI-WESP-FM

More Information:

[FCC]

[FCCdata]

[Radio-Locator]

[Wikipedia]

[Facebook]

[Studio] Street View imagery of the Gulf South studios on US-231 in Dothan.

Owner:

Kensington Media

History:

This station dates back to an original construction permit issued to Broadcast Associates for a new Class A signal on 102.5 MHz, licensed to Dothan, with 3 kW from a transmitter site off East Burdshaw Street, north of AL-52 and east of Ross Clark Circle in Dothan.  A license to cover for this site was filed in August 1990.  The station signed on with an Adult Contemporary format and the WESP call sign.  By 1994, the station was listed in the Broadcasting Yearbook as having an Oldies format.

In the summer of 1998, the station was acquired by Signal Enterprises, Inc.  They flipped the format to Rock as "Rock 102.5".  One year later in 1999, Gulf South Communications (Clay Holladay) purchased the Signal Enterprises station(s) for $1.4 million.  For a time, the station transitioned to the "Eagle 102.5" branding, but liners mentioning both names aired from time to time until eventually the Eagle name won out.  The Broadcasting Yearbook also lists a website for "Arrow 102.5" for one year, still with the same Classic Rock format.

In 2011, the station was part of a larger shake-up of the ownership landscape in Dothan, being sold first to Magic Broadcasting in November 2011 then flipped to Alabama Media in October 2012. Alabama Media and Gulf South were both owned by the same Holladay family, albeit run by different brothers.  It's likely that right after it was transferred to Magic in November 2011, the station's format flipped to Classic Hits as "Q 102".  The station was granted a construction permit to move to a common tower used by other co-owned stations off Ross Clark Circle in May 2015.  It was noted to be on air from this site in November 2016.

In mid-February 2024, Robert Holladay's Alabama Media announced the sale of this and other co-owned stations to Tony Richards Didier's Kensington Media Alabama for $1.25 million.