AM Technical Profile: WLMA
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- Classic Hits
On Radio Road in Alexander City.
- Power (ERP):
- Day: 1 kW
- Night: 48 watts
- Day: 1 tower
// WRFS Rockford
- Owned by Marble
City Media, LLC
- Came on around
1948, probably with a top 40 format and the WRFS (Radio's
Friendliest Station?) calls. In the 50's was affiliated with the
Keystone Broadcasting Network. An FM followed on 106.1 MHz with
about 4600 watts. For years the AM and FM simulcast. When the FM
finally went to full power (as WSTH-FM), it went to country, leaving
the AM as top 40. It stayed that way for several years then began
simulcasting the country on the FM station, as well as then WSTH-AM,
540 in Columbus. Later, when WSTH-FM moved its facilities to
Columbus, the AM reverted to nostalgia as an independent station.
The station flipped back to country as "Dixie 1050" before again
settling on a standards/nostalgia format. Charles and James Whatley
of Alexander City owned the station to one degree or another, along
with WETU in Wetumpka and WNUZ in Talladega.
August of 1990 the calls were WXTH; In June 1992 they became WTLM;
In April 1994 they became WRFS (Radio's Friendliest Station, or
supposedly, Russell Family Sweatshirts!)
- In the summer
of 2005 the station changed to southern gospel music after being
bought by Joy Christian Communications.
- In September of
2007 this station was reported to be off the air. Trade
publications have listed the station as sold to William And Margaret
Neeck, for cancellation of the mortgage.
- As of July 2008
the station may have still been silent, but the calls changed
from WRFS to WBNM.
- As of August
2008 it has been reported that the format is now sports talk with
the ESPN Radio network. Perhaps the calls stand for
"Bill-N-Margaret"? It is also reported that the station still
operates off the same 40's era tower.
- It is
being reported that on the end of May 2010, the station has been
sold to Jimmy Jarrell Communications. A flip to a Christian
religious format to compliment Jarrell's other stations never
materialized, but in August of 2010 the station flipped from sports
to oldies with Scott Shannon's True Oldies Network. In the
spring of 2012 the station dropped oldies for Cumulus' "Real
Country" satellite classic country format.
In September 2012 the station was shown as the parent for a
translator being moved in to the city, on 99.1 MHz. The
station has also dropped country for Salem's "Solid Gospel"
satellite format. In October 2014 the translator was granted a
permit to move to 99.7 MHz, 250 watts, from a new transmitter
location northwest of town. That same month, ownership passed
from Jimmy Jarrell to Pat Jarrell. That signal had its license to
cover filed on 19 August 2015. That same month it was
announced that Westburg Broadcasting Montgomery had bought the
station from the Pat Jarrell, as well as the translator, which had
been owned by Alabama Christian Radio. That deal closed on 22
December 2015. The next day, Marble City Media, LLC, began
programming the station by relaying their WRFS-FM licensed to
Rockford. Marble City Media is in the process of acquiring the
station from Westburg Broadcasting and the deal expected to close
early in 2016. After acquisition, the call sign should change
In June 2019, the license for the translator (W257DL Alexander City,
but at Lake Martin) was cancelled per the licensee's request.
Alexander Broadcasting Company requested the deletion after it was
discovered the translator had not been operating as licensed for the
past few years. In fact, the licensed tower site did not