FM Technical Profile: WRLD
- Station Name:
- Kissin' Country
- Classic Country
Just east of AL-379, near county road 375, south of Osanippa.
- Power (ERP):
- 25 kW
- Antenna HAAT:
- 253 feet
- 60 dBu protected
map, from the FCC.
Text-[?] PTY-Oldies PI-WRLD-FM
Street View imagery of the PMB Studios on Wynnton Road in Columbus.
- The station
came on the air in 1993, as a class A targeting Valley, with
the WUAF calls. The calls changed to WRLD-FM in 1994 and it
had an oldies format, going as Boomer
95.3. Around the year 2000, this station moved to try
to compete in the Columbus market. For a period, this station
had an unusual arrangement with an area translator (W266BJ licensed
to Golddust, AL) wherein a local oldies-formatted AM is relayed
during daylight hours, but WRLD was relayed overnights when the AM
is off-air. That lasted for a little while until the AM took over
the translator (since moved to Tallasee) full-time. After the
move to compete in Columbus, the station morphed from oldies to
classic hits as The Ride. The Ride didn't last
long, as the station has been reported to be oldies again
(2008?) The classic hits Ride format rode down the
dial to WRGC 1420 and its translator on 106.9 MHz, where it later
met an untimely demise. WRLD as of 2016 is back to a more
classic hits 70's/80's centered format. In mid-August 2016,
this station swapped formats with 1270 WBOJ and its translator,
taking on the classic country "Kissin' Country Legends" format.