AM Technical Profile: WHAL


Frequency:
1460
Format:
Classic Country
Transmitter Location:
[map] [street view] Just east of where US-27 (Martha Berry Highway) meets N Lumpkin Road. Co-located with WDAK.
Power (ERP):
Day: 4 kW
Night: 400 watts
Antenna:
1 tower
Other Information:
[FCC]
[Radio-Locator]
[Wikipedia]
[Studio] Street View imagery of the iHeartMedia studios in Columbus.
Owned by
iHeartMedia
// W234BX Highland Pines, GA
History:
This station started out as WPNX (PheNiX city) around 1952.  In the late 50's it ran both Mutual and ABC network programming. In 2004 the calls were chaged to WSHE. The station was country & western in the 60's and 70's as 1460 Kickin' Country until FM pushed it into other areas. May have been 5 kW days / 1 kW nights in its earlier days.  As WSHE it was a southern gospel station, but at some point WSHE moved to 1270 kHz and this station changed calls to WHAL, as "Hallelujah 1460" with a black gospel format.
 
It appears that in the summer of 2006 the station has moved to a Spanish music format as "Viva 1460".
 
As of late November 2009 the station flipped to Fox Sports Radio, and in early 2013 it was discovered the station dropped sports for Clear Channel's 24/7 Comedy network.  That network shut down in August of 2014, and WHAL picked up a classic country format as its replacement.  At the start of December in 2015, the station re-branded as "South 94.7 Country Legends" after being paired with a local translator.  The South branding is already used on WSTH, where the contemporary format is marketed as "South 106".